MUSCLEPHARM BRAND AMBASSADOR SOCIAL MEDIA POLICY:

 

PURPOSE AND SCOPE

We recognize the significant role our brand ambassadors ("You") play in promoting MusclePharm (the “Company” or the “Brand”) and its products. This policy is designed to safeguard both you and the Company and to ensure the sustainability of the MusclePharm ambassador program within the framework of evolving social media marketing regulations.

 

In line with this purpose, any promotion of the Brand or MusclePharm’s products (the “Products”) on social media platforms, including but not limited to Facebook, Instagram, Twitter, TikTok, must adhere to the following guidelines.

 

TRANSPARENCY AND DISCLOSURE

All social media posts (including any content referencing the Brand or Products and/or implying endorsement of the Brand or Products) must conspicuously disclose that the content is promotional, in accordance with FTC guidelines. Such disclosure must be clearly visible without requiring the viewer to expand the post.

 

Acceptable disclosure formats include: #Ad or #MusclePharmAmbassador at the beginning or end of a caption; a visible watermark stating “Sponsored” or “MusclePharmAmbassador” on the posted media.

 

Examples of inadequate disclosures include: burying #Ad or #MusclePharmAmbassador among numerous other hashtags; placing #Ad or #MusclePharmAmbassador at the end of an excessively long caption; utilizing an illegible or faint watermark in the corner of a post.

 

Mere mentions of your association with the Company in your social media profile biography or elsewhere, apart from the specific post, do not fulfill disclosure requirements.

 

CONTENT GUIDELINES

Posts must refrain from making claims about the Brand’s or Product’s impact on bodily functions. Examples of prohibited claims include: “Assault Pre-Workout enhances muscle growth;” or “MusclePharm’s Mult-V+ boosts immune function.”

 

Posts must avoid asserting the Brand or Product’s capacity to diagnose, treat, or cure any medical condition.

 

RESPECT FOR INTELLECTUAL PROPERTY

All content must be original or posted with permission from the original creator, with proper attribution. Posts must not violate the trademarks, copyrights, publicity rights, or any other legal rights of the Company or third parties.

 

GENERAL GUIDELINES

Recognize that your posts reflect the Company. Ensure that your content aligns with the Company’s values and does not portray the Company negatively. The Company reserves the right to request the removal or modification of any post deemed inconsistent with Company policy or values.

 

CONSEQUENCES OF NON-COMPLIANCE

Adherence to the above guidelines is mandatory. The Company retains the right to monitor social media posts promoting the Brand and Products and to terminate ambassadors’ affiliations with the Company, with or without prior notice, at its sole discretion.