DENVER, June 20, 2013 /PRNewswire/ — MusclePharm Corporation (MSLP), a nutritional supplement company focused on active lifestyles, has signed a deal with international recording artist Flo Rida. Activating a social media network of over 16 million followers, Flo Rida will promote MusclePharm® products and develop exclusive viral exercise videos for the brand. He also will represent MusclePharm® at events and star in a series of radio and online ads.
Flo Rida has built a fervent fan base by mixing hip-hop harmonies with slick dance beats, selling over 75 million singles worldwide. The innovative Florida-born rapper became a chart-topping artist fixture with blockbuster singles such as “Right Round” and “Wild Ones (feat. Sia).” Flo Rida is committed to imparting the importance of education to children and empowering student athletes to become leaders both on and off the field through his non-profit organizations, Big Dreams for Kids and the Florida Youth Football League (FYFL).
“Ever since I was growing up, health, nutrition and fitness have been very important aspects of my life,” said Flo Rida. “I started using MusclePharm® supplements because of the company’s commitment to developing safe, scientifically backed products. Right away I noticed a positive improvement with my energy and fitness levels. I’m very excited to join the MusclePharm® family and look forward to promoting the brand to my fans.”
“As one of today’s most popular musicians, Flo Rida is a global force who is at the top of his field because he is dedicated not only to his music but also to his physical well-being,” said Brad Pyatt, founder and CEO, MusclePharm®. “Flo Rida’s international influence coupled with his amazing physique make him an ideal ambassador. We’re thrilled to have him represent the MusclePharm® brand.”
As part of their agreement, MusclePharm® will make a donation to Flo Rida’s charity, the FYFL, and gift new sports equipment to the league. MusclePharm® and Flo Rida will celebrate the partnership at the customer appreciation day next month which will be taking place at Flo Rida’s new South Florida gym, Flo Fit (12425 Taft Street, Pembroke Pines, FL 33028). The musician and philanthropist joins fellow MusclePharm® brand ambassador, quarterback Colin Kaepernick of the NFL® San Francisco 49ers, who partnered with the company earlier this year. Additionally, MusclePharm® is the official Nutritional Supplement provider of the Ultimate Fighting Championship®.
ABOUT MUSCLEPHARM CORPORATION:
Founded in 2008 by former NFL player Brad Pyatt, MusclePharm® is a healthy lifestyle company that develops and manufactures nutritional supplements to address active lifestyles like muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen. The products are formulated through a six-stage research process using the expertise of leading nutritional scientists at MusclePharm® Sports Science Center & Research Center in Denver, Colorado. MusclePharm®’s products are sold to consumers in more than 110 countries and available in over 10,500 U.S. retail outlets, including Dick’s Sporting Goods, 24 Hour Fitness, Bally’s, GNC, Vitamin Shoppe and Vitamin World. MusclePharm® products also are sold through more than 100 online channels globally, including bodybuilding.com, amazon.com and vitacost.com. For more information, please visit www.musclepharm.com. You can also follow MusclePharm online at www.facebook.com/MusclePharm and www.twitter.com/MusclePharm.
Forward Looking Statements
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
MusclePharm® Investor Relations Contact:
The Del Mar Consulting Group, Inc.
Robert B. Prag
Email: Email Contact
John H. Bluher
Executive Vice President
Flo Rida Contact:
Strong Arm Management