Event Expected to Draw 10 Million Viewers
DENVER, Nov. 19, 2010 (GLOBE NEWSWIRE) — MusclePharm(R) Corporation (OTCBB:MSLP – News), one of the fastest growing nutritional supplement companies in the United States, today announced former UFC light heavyweight champion, Lyoto Machida, will be wearing MusclePharm apparel at the main fight which takes place on Saturday, November 20, 2010 in Auburn Hills, Michigan.
UFC newcomer Maiquel Jose Falcao Goncalves will also sport MusclePharm's apparel on the UFC 123 Fight Card that includes his fight shorts, t-shirt, hat, and a banner with the MSLP Ticker Symbol. UFC 123 Event will draw an estimated 850,000 pay per view buys and is watched by an estimated 10 million viewers.
"We are very excited to have one of our UFC athletes compete in the main event fight. UFC continues to be a tremendous partner for MusclePharm as we increase our consumer demographic exposure during Saturday night's fight," commented Cory Gregory, MusclePharm's President. "We will continue to focus on opportunities with UFC to further increase MusclePharm's brand awareness and expand MusclePharm's supplement and apparel market penetration." Lyoto "The Dragon" Machida (fighting out of Belem, Brazil / 16-1) is a black belt in Brazilian jiu-jitsu and Machida Karate. The former UFC light heavyweight champion won his first 16 professional fights. Winning five of his first six fights in the UFC, the 32-year-old has finished three bouts, including a submission win over Rameau Sokoudjou and knock out victories against Thiago Silva and Rashad Evans.
Maiquel Jose Falcao Goncalves is a Brazilian mixed martial artist. He was signed to make a debut at UFC 123 against Gerald Harris. Prior to his UFC appearance, Maiquel collected a 25-3 record with only one win coming by way of decision and 23 of the wins coming by knockout or TKO.