Facebook Giveaway Terms and Conditions

MUSCLEPHARM AND BODYBUILDING.COM FACEBOOK GIVEAWAY

OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN.   A PURCHASE DOES NOT INCREASE OR IMPROVE YOUR CHANCE OF WINNING.  ODDS OF WINNING DEPEND UPON THE NUMBER OF ELIGIBLE ENTRIES RECEIVED. 

OPEN TO LEGAL RESIDENTS OF THE UNITED STATES WHO ARE 18 YEARS OF AGE OR OLDER AT TIME OF ENTRY. 

INTERNET ACCESS REQUIRED

HOW TO ENTER: To enter the MusclePharm and Bodybuilding.com Facebook Giveaway (“Giveaway”), beginning 12:01 am ET on February 3, 2013 through 11:59 pm ET February 9, 2013, visit www.bodybuilding.com/fun/2013-fb-feb-mp.html, complete the required information and submit as directed.   An eligible entry is completed by completing the required information and by also ‘liking’ both Bodybuilding.com’s Facebook page at www.facebook.com/bodybuilding.com and by ‘liking’ MusclePharm’s Facebook page at http://www.facebook.com/musclepharm.  All entries must be received no later than 11:59 pm ET on February 9, 2013 to be eligible.  By entering, you certify that you are at least 18 years of age or older at the time of entry.

An entrant must have an active Facebook account to participate in the Giveaway and win any of the prizes. You can join Facebook free of charge at www.facebook.comLimit one entry per person per household.  Only one prize will be awarded per person per household throughout the Giveaway.

ELIGIBILITY: This Giveaway is open to legal residents of the United States who are 18 years of age or older on the date of the Giveaway entry submission.  Employees, directors and officers and their immediate families (spouses and siblings, parents and children and their spouses) and household members of the Sponsor and/or Bodybuilding.com and their respective parent companies, subsidiaries and affiliates, distributors, dealerships and companies involved in the implementation and execution of the Giveaway are not eligible.  All federal, state and local laws and regulations apply. Void where prohibited by law, rule or regulation.

By participating, you agree to accept these Official Rules and the decisions of the Sponsor, whose decisions are final and binding in all respects. By entering this Giveaway, you also agree to release, discharge and hold harmless Bodybuilding.com, Sponsor and their respective affiliates, subsidiaries, advertising, promotion and internet agencies, and contractors, and their respective officers, directors, employees and agents, from any and all damages whether direct or indirect, which may be due to or arise out of participation in the Giveaway or the acceptance, use/misuse or possession of a prize.

INTERNET ENTRY: Bodybuilding.com and Sponsor are not responsible for incomplete, lost, late, damaged, illegible or misdirected e-mail, or for any technical problems, malfunctions of any telephone lines, computer systems, servers, providers, hardware/software, lost or unavailable network connections or failed, incomplete, garbled or delayed computer transmission or any combination thereof. Bodybuilding.com and Sponsor are not responsible for any liability for damage to any computer system resulting from participation in or accessing or downloading information in connection with this Giveaway.

CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS GIVEAWAY IS A VIOLATION OF CRIMINAL AND CIVIL LAW. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

Sponsor reserves the right in its sole discretion to disqualify any individual who tampers with the entry process. Bodybuilding.com and Sponsor assume no responsibility for undeliverable emails resulting from any form of active or passive email filtering by a user's Internet Service Provider and/or email client or for insufficient space in user’s email account to receive email. Sponsor reserves the right, in its sole discretion, to cancel or suspend this Giveaway should causes beyond the control of Sponsor corrupt the administration, security or proper operation of the Giveaway. Sponsor reserves the right to modify the Giveaway or disqualify entrants if fraud, misconduct or technical failures destroy the integrity of the Giveaway, as determined by Sponsor, in its sole discretion.

Information collected from entrants is subject to MusclePharm’s Privacy Policy, which can be found at http://musclepharm.com/content/privacy-policy

GENERAL RULES: Winners will be notified by email. Failure to timely respond may result in an alternate winner being selected.  Limit one prize per person. No substitution or transfer of prize permitted. Sponsor reserves the right to substitute prize of equal or greater value or to substitute the cash equivalent of the prize at its sole discretion. All federal, state and local taxes are the sole responsibility of winner. Acceptance of prize constitutes permission to Sponsor and its agencies to use winner's name, likeness, and submission, in any form, in whole or in part, for purposes of public relations, promotional advertising and trade purposes in any and all media, without territorial, time, use or other limitation without further compensation, unless prohibited by law. All material submitted becomes the sole property of Sponsor and will not be returned.

Sponsor is not responsible for any typographical or other error in the printing of the rules, administration of the Giveaway or announcement of prize winners. All winners must certify that they will not seek reimbursement for any products received as a prize. Sponsor does not make any warranty, representation or guarantee, express or implied, in fact or in law, relative to the use of any prize, including, without limitation, quality, merchantability and fitness for a particular purpose. 

NOTWITHSTANDING ANY OTHER PROVISION OF THIS AGREEMENT TO THE CONTRARY, SPONSOR SHALL NOT BE LIABLE TO ENTRANT OR ANY THIRD PARTY FOR ANY INDIRECT, CONSEQUENTIAL, SPECIAL, PUNITIVE, EXEMPLARY OR INCIDENTAL DAMAGES (INCLUDING DAMAGES FOR LOST PROFITS), EVEN IF SPONSOR HAS BEEN MADE AWARE OF THE POSSIBILITY OF SUCH DAMAGES. Sponsor reserves the right to terminate, suspend, withdraw or amend the Giveaway for any reason.

PRIZES & APPROXIMATE RETAIL VALUES (“RV”):  One winner will be selected at random by Bodybuilding.com every day beginning 12:01 am ET on February 3, 2013 through 11:59 pm ET February 9, 2013.  Entrants who meet all eligibility requirements and comply with all the terms of these Official Rules may receive the following: (1) MusclePharm Assault 32 Serving (RV $49.99), (1) MusclePharm Sling Bag (RV $19.99), (1) MusclePharm Gym Towel (RV $9.99), (1) MusclePharm iPhone 4 cover (RV $9.99), (5) Amino1 Sample Packs (RV $7.99), (5) Armor V Advanced Multi Nutrient Complex Sample Packs (RV $9.99), (5) Shred Matrix Sample Packs (RV $7.99), (5) ZMA Max Sample Packs (RV $7.99).  Total approximate retail value of prize is $123.92.

In addition, one (1) grand prize winner, subject to eligibility and compliance with these Official Rules, will receive $500 in MusclePharm products from Bodybuilding.com.  The $500 value of the MusclePharm products is based on their price onBodybuilding.com at time of prize delivery. 

Winner is solely responsible for all local, state, or federal taxes.  Please allow four (4) to six (6) weeks for delivery of prizes.  Prizes returned as und
eliverable will not be reshipped and will be considered fulfilled and finalized for the purpose of awarding the prizes in this Giveaway. 

SELECTION OF WINNERS: Winners will be selected in a random drawing conducted from among all eligible entries received at the time of the drawing. Winners will be announced via Bodybuilding.com’s website and/or Facebook page.  Odds of winning depend on the number of eligible entries received. The potential winner may be required to complete an affidavit of eligibility/release of liability within five (5) business days of attempted delivery of same. Affidavit must certify entrant's eligibility, that entrant has not won a previous prize or award and that the entrant has followed the Rules of the Giveaway. Failure to timely comply with all requirements, including the 5-day time period, or return of any prize notification as undeliverable will result in disqualification and an alternate winner will be selected.

For a list of winners, please visit www.bodybuilding.com/fun/2013-fb-feb-mp.html at the conclusion of the Giveaway. 

CHOICE OF LAW: Under no circumstances will entrants be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys’ fees, other than entrant's actual out-of-pocket expenses (i.e., costs associated with entering this Giveaway), and entrant further waives all rights to have damages multiplied or increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrants and Sponsor in connection with the Giveaway, shall be governed by, and construed in accordance with, the substantive laws of the state of Colorado, USA, without regard to choice of law rules.  By completing the entry form, participant submits to the personal jurisdiction of the courts in the state of Colorado. 

SPONSOR: This Giveaway is being conducted by Bodybuilding.com, LLC located at 2026 S. Silverstone Way, Meridian, ID 83642 and sponsored by MusclePharm Corporation located at 4721 Ironton Street, Unit A, Denver, CO 80239.  This Giveaway is not sponsored, endorsed or administered by or associated with Facebook. 

Nutritional Supplements Pro Brad Pyatt Kicks Off ProSource.net’s Industry Leaders Series

MusclePharm Corporation (MSLP.OB), a nutritional supplements company focusing on active lifestyles, today shared the recent comments from CEO Brad Pyatt’s interview with ProSource.com, “The Ultimate Fitness Supersite.” ProSource recently created the interview series and asked Pyatt to be their first interview subject.

“MusclePharm® possesses immense respect for ProSource,” Pyatt said. “It was fun to discuss the business with a group of industry heavy-hitters. I thank them for their time.”

An excerpt from the interview is below.

“ProSource: Can you state the basic philosophy of your company and how it translates into the manufacturing and marketing of your products?

"Brad Pyatt: Athletes shape the MusclePharm® vision. It’s that simple. Unlike most companies in this industry, our core executives are former athletes. Myself personally, the CEO and Founder, most notably played in the NFL. Jeremy Deluca, our President and CMO, had numerous full-ride football scholarship offers, and then there is Co-Founder Cory Gregory, who is a fitness and powerlifting phenom. During our competitive days, we each used nutritional supplements and experienced the positives as well as the negatives. That’s why, before anything else, we invested extensively to ensure our supplements met standards of product integrity and safety that other companies don’t match. As ex-athletes, we demand that our products set the standard in areas like being free of banned substances. We consult with independent testing groups about every MusclePharm® product…”

To read the full interview, go to http://www.prosource.net/content/articles/Articles-by-ProSource/by-athletes-for-athletes.aspx

ABOUT PROSOURCE.NET 

Since 1996, ProSource has been offering bodybuilders a more diverse array of products, service and value. Check them out at http://www.prosource.net.

ABOUT MUSCLEPHARM®                                                                                 

MusclePharm® is a healthy lifestyle company that develops and manufactures nutritional supplements that address active lifestyles, including muscle building, weight loss and maintaining general fitness through a daily regimen of nutritional supplements. The products are formulated through a six-stage research process using the expertise of leading nutritional scientists. MusclePharm®'s products are also sold to consumers in more than 110 countries and available in over 10,000 U.S. retail outlets, including Dick's Sporting Goods, GNC, Vitamin Shoppe and Vitamin World. MusclePharm® products also are sold through more than 100 online channels globally, including bodybuilding.com, amazon.com and vitacost.com. For more information, please visit http://www.musclepharm.com.

Building A Better Athlete

 

Who: MusclePharm, Corp. and 360 Fitness for Life and Health, LLC. and Makoto USA

 

What: Learn how to use movement, nutrition, exercise, and technology to build your central nervous system while improving you or your client’s fitness level while creating a better athlete. Advance your own training or just learn more about new interactive technology in the fitness industry. Learn more about exercise and movement science and how to use various exercise modalities/tools and listen to experts in the fields of sports nutrition, strength and power, biomechanics, performance testing, as well as top level strength coaches and researchers. Have fun mingling with experts in the field while networking with top trainers, researchers, and coaches in the area.

When: February 23rd and 24th

Where: 4721 Ironton St. Denver, CO 80239 Bldg A. @ the MusclePharm Sports Science Center

Cost: $149 until February 9th, $189 after February 9th or at the door, discount for groups of 4 or more who register at the same time ($139 each).

NSCA CEU's: 1.4

NASM CEU's: 0.8

REGISTER HERE: http://trapanifitnesshealtheducation.com/shop/

Topics include:
  • The Central nervous system and the brain
  • Human movement and exercise
  • Integrating technology with traditional exercise
  • Sports Nutrition and cognitive function
  • Body composition assessments for nutrition and performance evaluations
  • Central Nervous System, Proprioception, and Sports Performance
  • Biomechanics and Sports Performance
  • Sports Nutrition and Sports Performance
  • Interactive training Research
  • Interactive training Research in the field of Nutrition
  • Interactive training in the military
  • Interactive training for athletes
  • Applications for Interactive training Devices for Coaches and Researchers
  • Interactive training to increase profit

Day 1: Saturday February 23rd
  • 7:00Am – 8:00Am: Registration
  • 8:00Am – 8:30Am: Seminar Explanation and Introduction Speaker(s): Dr. Jordan Moon and Pete Trapani (program organizers)

Hands on seminar in the am

  • 8:30Am – 9:30Am: The Central Nervous System and the Brain Speaker(s): Pete Trapani, MPH, CSCS, CPT, KBS, FMS 360 Fitness For Life & Health: Owner & Operator
  • 9:30Am – 10:30Am: Starting to Connect the Dots: Human Movement and Exercise Speaker(s): Pete Trapani, MPH, CSCS, CPT, KBS, FMS 360 Fitness For Life & Health: Owner & Operator
  • 10:30Am – 12:00pm: Now Connect the Dots!!! Speaker(s): Pete Trapani, MPH, CSCS, CPT, KBS, FMS 360 Fitness For Life & Health: Owner & Operator
  • 12:00pm: – 12:45pm: Lunch on your own

Lecture Series with Some Hands on in the pm

  • 1:00pm: – 1:45pm: Sports Nutrition And Cognitive Function Speaker(s): Dr. Eric Serrano, MD MusclePharm: Chief Medical Director and Formulator
  • 1:45pm: – 2:30pm: Body Composition Assessments For Nutrition And Performance Evaluations Speaker(s): Dr. Jordan Moon, PhD, CSCS*D, HFS MusclePharm Sports Science Center Research Institute: Director
  • 2:30pm – 3:15pm: Central Nervous System, Proprioception, and Sports Performance Speaker(s): David Sandler, MS, CSCS, RSCC, HFD, HFS, FNSCA, FISSN iSatori, Inc. Director of Science and Education
  • 3:15pm – 4:00pm: Biomechanics, Concussion and Sports Performance Speaker(s): Mike Palmieri, MS, CSCS, USAW, HSS, CSS The Institute of Sport Science & Athletic Conditioning: Director of Performance and Research
  • 4:00pm – 4:45pm: Interactive Training in the Military Speaker(s): Michael F. Zupan, PhD United States Air Force: Full Professor and Director, Human Performance Laboratory
  • 4:45pm – 5:30pm: Sports Nutrition and Sports Performance Speaker(s): Dr. Mike Kim, DO, Musclepharm: Exec. Dir. of Medicine, Research, and Education and Dr. Eric Serrano, MD, MusclePharm: Chief Medical Director and Formulator
  • 5:30pm – 6:00pm: Day 1 Speaker Roundtable Q&A Speaker(s): All Day 1 Speakers
 
Day 2: Sunday February 24th
  • 8:00Am – 9:00Am: Registration

Hands on seminar in the am

  • 9:00Am – 10:30Am: Make the Dots Stronger!! Speaker(s): Pete Trapani, MPH, CSCS, CPT, KBS, FMS 360 Fitness For Life & Health: Owner & Operator
  • 10:30Am: – 12:00Pm: Population Specific Speaker(s): Pete Trapani, MPH, CSCS, CPT, KBS, FMS 360 Fitness For Life & Health: Owner & Operator
  • 12:00Pm – 12:45pm: Lunch on your own

L
ecture Series with Some Hands on in the pm

  • 1:00pm – 1:45pm: Active Gaming Research Speaker(s): Laura Carson, BS MusclePharm: Sports Science Center Research Institute: Research Assistant
  • 1:45pm – 2:30pM: Interactive Training Research in the Field of Nutrition Speaker(s): Paul Falcone, MS MusclePharm Sports Science Center Research Institute: Study Coordinator
  • 2:30pm – 3:15pm: Interactive Training for Athletes Speaker(s): Steve Hess, MS, Denver Nuggets: & Forza Fitness and Performance Club: Assistant Strength and Conditioning Coach
  • 3:15pm – 4:00pm: Applications for Interactive Training Devices for Coaches and Researchers Speaker(s): Dr. Jordan Moon, PhD, CSCS*D, HFS MusclePharm Sports Science Center Research Institute: Director
  • 4:00pm – 4:45pm: Interactive Training to Increase Profit Speaker(s): Dave Shaw Makoto USA: President and CEO
  • 4:45pm – 5:30pm: Day 2 Speaker Roundtable Q&A Speaker(s): All Day 2 Speakers
 

MusclePharm Adds Dick's Sporting Goods To Its Growing Retail Distribution

– Multiple MusclePharm Products to be Sold in 483 Dick’s Retail Stores Throughout the United States –

PR Newswire
DENVER
Aug 28, 2012

DENVER, Aug. 28, 2012 /PRNewswire/ — MusclePharm Corporation (OTCBB: MSLP), a nutritional supplement company focusing on active lifestyles, today announced it has added Dick’s Sporting Goods, Inc. to its growing list of retail customers.

The Company said its award winning products Assault(™), Combat Powder®, and Muscle-Gel will be sold in 483 Dick’s locations throughout the United States. Product shipments to Dick’s have begun and are expected to be in all locations within the next few weeks.

“Adding Dick’s Sporting Goods, one of the nation’s pre-eminent retailers, provides us with a significant outlet that brings our products directly to our targeted consumers and further extends the MusclePharm brand name,” said Brad Pyatt, chief executive officer of MusclePharm.

ABOUT DICK’S SPORTING GOODS

Dick’s Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. It also owns and operates Golf Galaxy, LLC, a golf specialty retailer. As of July, 2012, it operated stores in 44 states, 81 Golf Galaxy stores in 30 states and eCommerce websites and catalog operations for both Dick’s Sporting Goods and Golf Galaxy.

ABOUT MUSCLEPHARM CORPORATION

MusclePharm is a healthy lifestyle company that develops and manufactures a line of Informed Choice approved nutritional supplements that are free of banned substances. Based on years of research at the MusclePharm Sports Science Center, the products are created through an advanced six-stage research protocol involving the expertise of top nutritional scientists and field tested by more than one hundred elite professional athletes from various professional sports leagues including the National Football League, Mixed Martial Arts and Major League Baseball. The company’s products address active lifestyles, including muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen. MusclePharm’s products are also sold in more than 120 countries and available in over 10,000 U.S. retail outlets, including Dick’s Sporting Goods, GNC, Vitamin Shoppe and Vitamin World. MusclePharm products also are sold through more than 100 online stores, including bodybuilding.com, Amazon.com and Vitacost.com. For more information, please visit www.musclepharm.com.

FORWARD LOOKING STATEMENTS

Certain information contained herein includes forward-looking statements. These statements include, but are not limited to, shipments expected to be at all locations within the next few weeks, along with other known and unknown risks, uncertainties and other factors that may cause actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Undue reliance should not be placed on forward-looking statements, since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects the company’s current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to operations, results of operations, growth strategy and liquidity. Readers are encouraged to read the company’s reports filed with the SEC, including its Annual Report on Form 10-K/A for the year ended December 31, 2011, for a description of these uncertainties. MusclePharm assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

For more information, please contact:

MusclePharm:
John Bluher
303-396-6100

or

PondelWilkinson Inc.:
Roger Pondel/Robert Jaffe
310-279-5980

SOURCE MusclePharm Corporation

SOURCE: MusclePharm Corporation

MusclePharm Adds Dick’s Sporting Goods To Its Growing Retail Distribution
– Multiple MusclePharm Products to be Sold in 483 Dick’s Retail Stores Throughout the United States –

PR Newswire

DENVER, Aug. 28, 2012 /PRNewswire/ — MusclePharm Corporation (OTCBB: MSLP), a nutritional supplement company focusing on active lifestyles, today announced it has added Dick’s Sporting Goods, Inc. to its growing list of retail customers.

The Company said its award winning products Assault, Combat Powder®, and Muscle-Gel will be sold in 483 Dick’s locations throughout the United States.  Product shipments to Dick’s have begun and are expected to be in all locations within the next few weeks.

“Adding Dick’s Sporting Goods, one of the nation’s pre-eminent retailers, provides us with a significant outlet that brings our products directly to our targeted consumers and further extends the MusclePharm brand name,” said Brad Pyatt, chief executive officer of MusclePharm.

ABOUT DICK’S SPORTING GOODS

Dick’s Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment.  It also owns and operates Golf Galaxy, LLC, a golf specialty retailer.  As of July, 2012, it operated stores in 44 states, 81 Golf Galaxy stores in 30 states and eCommerce websites and catalog operations for both Dick’s Sporting Goods and Golf Galaxy.

ABOUT MUSCLEPHARM CORPORATION

MusclePharm is a healthy lifestyle company that develops and manufactures a line of Informed Choice approved nutritional supplements that are free of banned substances. Based on years of research at the MusclePharm Sports Science Center, the products are created through an advanced six-stage research protocol involving the expertise of top nutritional scientists and field tested by more than one hundred elite professional athletes from various professional sports leagues including the National Football League, Mixed Martial Arts and Major League Baseball. The company’s products address active lifestyles, including muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen. MusclePharm’s products are also sold in more than 120 countries and available in over 10,000 U.S. retail outlets, including Dick’s Sporting Goods, GNC, Vitamin Shoppe and Vitamin World. MusclePharm products also are sold through more than 100 online stores, including bodybuilding.com, Amazon.com and Vitacost.com. For more information, please visit www.musclepharm.com.

FORWARD LOOKING STATEMENTS

Certain information contained herein includes forward-looking statements.  These statements include, but are not limited to, shipments expected to be at all locations within the next few weeks, along with other known and unknown risks, uncertainties and other factors that may cause actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements.  Undue reliance should not be placed on forward-looking statements, since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements.  Any forward-looking statement reflects the company’s current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to operations, results of operations, growth strategy and liquidity.  Readers are encouraged to read the company’s reports filed with the SEC, including its Annual Report on Form 10-K/A for the year ended December 31, 2011, for a description of these uncertainties.  MusclePharm assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

For more information, please contact:

MusclePharm:
John Bluher
303-396-6100

or

PondelWilkinson Inc.:
Roger Pondel/Robert Jaffe
310-279-5980

SOURCE MusclePharm Corporation

Web Site: http://www.musclepharm.com

MusclePharm Wins Three Bodybuilding.com Awards Upon Fitness Enthusiasts’ Votes

MusclePharm wins prestigious Brand of the Year award

PR Newswire
DENVER
Oct 3, 2012

DENVER, Oct. 3, 2012 /PRNewswire/ — MusclePharm Corporation (MSLP.OB), a nutritional supplement company focused on active lifestyles, announced today that it won three of the 23 top honors at the 2012 Bodybuilding.com Supplement Awards, awarded on September 29-30(th) at the 2012 Joe Weider’s Olympia in Las Vegas, Nevada. Bodybuilding.com indicated that the awards reflected Internet votes casted by consumers, with each category being represented from the over 500 brand names and over 8,000 health and fitness products sold on Bodybuilding.com. The original 70 nominations this year were based on sales, and consumers voted from July 13 – August 31, 2012 in picking this year’s final winners. There were a record-breaking number of votes- 2.4 million.

The three MusclePharm awards were for

    --  Brand Of the Year
    --  Pre-Workout Supplement Of the Year (Assault™)
    --  Packaging of the Year

“MusclePharm® is especially gratified to receive these prestigious awards, because workout enthusiasts cast the votes for what they feel are the best products,” said MusclePharm® Chief Executive Officer Brad Pyatt. “We were honored to win these three awards, and with a field of over 8,000 supplements–235 different pre-workout products challenging our Assault™ pre-workout alone–we are proud to be a standout brand in the eyes of the consuming public. To our customers, a big thanks from the entire MP Team!”

ABOUT MUSCLEPHARM CORPORATION

MusclePharm® is a healthy lifestyle company that develops and manufactures Informed Choice approved nutritional supplements. The products are formulated through a six-stage research process involving the expertise of leading nutritional scientists and field tested using a pool of up to one hundred elite professional athletes from various professional sports leagues including the National Football League, Mixed Martial Arts and Major League Baseball. The Company’s products address active lifestyles, including muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen. MusclePharm®’s products are also sold to consumers in more than 120 countries and available in over 10,000 U.S. retail outlets, including Dick’s Sporting Goods, GNC, Vitamin Shoppe, Vitamin World, Bally Total Fitness and 24 Hour Fitness. MusclePharm® products also are sold through more than 100 online stores globally, including bodybuilding.com, Amazon.com and Vitacost.com. For more information, please visit www.musclepharm.com.

FORWARD LOOKING STATEMENTS

Certain information contained herein includes forward-looking statements. Statements, along with other known and unknown risks, uncertainties and other factors that may cause actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Undue reliance should not be placed on forward-looking statements, since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company’s control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects the Company’s current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to operations, results of operations, growth strategy and liquidity. Readers are encouraged to read the Company’s reports filed with the SEC, including its Form 10-K/A for the year ended December 31, 2011, for a description of forward-looking statements and related uncertainties. MusclePharm® assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

For more information, please contact:

John Bluher, Executive Vice President
MusclePharm Corporation
303-396-6100

SOURCE MusclePharm Corporation

SOURCE: MusclePharm Corporation

MusclePharm® Wins Three Bodybuilding.com Awards Upon Fitness Enthusiasts’ Votes
MusclePharm® wins prestigious Brand of the Year award

PR Newswire

DENVER, Oct. 3, 2012 /PRNewswire/ – MusclePharm Corporation (MSLP.OB), a nutritional supplement company focused on active lifestyles, announced today that it won three of the 23 top honors at the 2012 Bodybuilding.com Supplement Awards, awarded on September 29-30th at the 2012 Joe Weider’s Olympia in Las Vegas, Nevada. Bodybuilding.com indicated that the awards reflected Internet votes casted by consumers, with each category being represented from the over 500 brand names and over 8,000 health and fitness products sold on Bodybuilding.com. The original 70 nominations this year were based on sales, and consumers voted from July 13 – August 31, 2012 in picking this year’s final winners. There were a record-breaking number of votes– 2.4 million.

The three MusclePharm® awards were for

  • Brand Of the Year
  • Pre-Workout Supplement Of the Year (AssaultTM)
  • Packaging of the Year

“MusclePharm® is especially gratified to receive these prestigious awards, because workout enthusiasts cast the votes for what they feel are the best products,” said MusclePharm Chief Executive Officer Brad Pyatt. “We were honored to win these three awards, and with a field of over 8,000 supplements—235 different pre-workout products challenging our Assault™ pre-workout alone—we are proud to be a standout brand in the eyes of the consuming public. To our customers, a big thanks from the entire MP Team!”

ABOUT MUSCLEPHARM CORPORATION

MusclePharm® is a healthy lifestyle company that develops and manufactures Informed Choice approved nutritional supplements. The products are formulated through a six-stage research process involving the expertise of leading nutritional scientists and field tested using a pool of up to one hundred elite professional athletes from various professional sports leagues including the National Football League, Mixed Martial Arts and Major League Baseball. The Company’s products address active lifestyles, including muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen. MusclePharm®’s products are also sold to consumers in more than 120 countries and available in over 10,000 U.S. retail outlets, including Dick’s Sporting Goods, GNC, Vitamin Shoppe, Vitamin World, Bally Total Fitness and 24 Hour Fitness. MusclePharm® products also are sold through more than 100 online stores globally, including bodybuilding.com, Amazon.com and Vitacost.com. For more information, please visit www.musclepharm.com.

FORWARD LOOKING STATEMENTS

Certain information contained herein includes forward-looking statements.  Statements, along with other known and unknown risks, uncertainties and other factors that may cause actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements.  Undue reliance should not be placed on forward-looking statements, since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company’s control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements.  Any forward-looking statement reflects the Company’s current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to operations, results of operations, growth strategy and liquidity.  Readers are encouraged to read the Company’s reports filed with the SEC, including its Form 10-K/A for the year ended December 31, 2011, for a description of forward-looking statements and related uncertainties.  MusclePharm® assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

For more information, please contact:

John Bluher, Executive Vice President
MusclePharm Corporation
303-396-6100

SOURCE MusclePharm Corporation

Web Site: http://www.musclepharm.com

MusclePharm Corporation Announces Conversion Of Warrants For An Aggregate Of 715 Million Shares Of Common Stock

Unaudited Pro Forma Reduction in Derivative Liability at June 30, 2012 from $7,909,000 to $25,000

PR Newswire
DENVER
Oct 19, 2012

DENVER, Oct. 19, 2012 /PRNewswire/ — MusclePharm Corporation (MSLP.OB), a nutritional supplement company focused on active lifestyles, announced that it has completed conversions by investors of warrants to purchase an aggregate of 715 million shares of its common stock, which as of June 30, 2012 (unaudited) represented a derivative liability of $7,909,000 contributing to a stockholders’ deficit of $11,417,000. Based on these conversions, the derivative liability would have been reduced to $25,000 and stockholders’ deficit would have been reduced to $5,331,000, each pro forma as of June 30, 2012 (unaudited). These warrants were converted into approximately 502 million shares of common stock.

John H. Bluher, Chief Operating Officer said, “The successful closing of this conversion is a major step forward for MusclePharm. We have strengthened our balance sheet and decreased our stockholders’ deficit significantly.”

The Company also confirmed the suspension of its stock repurchase plan announced in April 2012. Under the plan the Company bought back a total of 26,431,575 shares of common stock.

ABOUT MUSCLEPHARM CORPORATION

MusclePharm is a healthy lifestyle company that develops and manufactures nutritional supplements that address active lifestyles, including muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen. The products are formulated through a six-stage research process using the expertise of leading nutritional scientists. MusclePharm’s products are also sold to consumers in more than 110 countries and available in over 10,000 U.S. retail outlets, including Dick’s Sporting Goods, GNC, Vitamin Shoppe and Vitamin World. MusclePharm products also are sold through more than 100 online stores globally, including bodybuilding.com, amazon.com and vitacost.com. For more information, please visit www.musclepharm.com.

FORWARD LOOKING STATEMENTS

Certain information contained herein includes forward-looking statements. These statements include, but are not limited to, statements about the Company’s balance sheet and financial position. Undue reliance should not be placed on forward-looking statements, since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company’s control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects the Company’s current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to operations, results of operations, growth strategy and liquidity. Readers are encouraged to read the Company’s reports filed with the SEC, including its Form 10-K/A for the year ended December 31, 2011, for a description of forward-looking statements and related uncertainties. MusclePharm assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

For more information, please contact:

John H. Bluher
Chief Operating Officer
(303) 396-6149

SOURCE MusclePharm Corporation

SOURCE: MusclePharm Corporation

MusclePharm Corporation Announces Conversion Of Warrants For An Aggregate Of 715 Million Shares Of Common Stock
Unaudited Pro Forma Reduction in Derivative Liability at June 30, 2012 from $7,909,000 to $25,000

PR Newswire

DENVER, Oct. 19, 2012 /PRNewswire/ – MusclePharm Corporation (MSLP.OB), a nutritional supplement company focused on active lifestyles, announced that it has completed conversions by investors of warrants to purchase an aggregate of 715 million shares of its common stock, which as of June 30, 2012 (unaudited) represented a derivative liability of $7,909,000 contributing to a stockholders’ deficit of $11,417,000.  Based on these conversions, the derivative liability would have been reduced to $25,000 and stockholders’ deficit would have been reduced to $5,331,000, each pro forma as of June 30, 2012 (unaudited).  These warrants were converted into approximately 502 million shares of common stock.

John H. Bluher, Chief Operating Officer said, “The successful closing of this conversion is a major step forward for MusclePharm.  We have strengthened our balance sheet and decreased our stockholders’ deficit significantly.”

The Company also confirmed the suspension of its stock repurchase plan announced in April 2012. Under the plan the Company bought back a total of 26,431,575 shares of common stock.

ABOUT MUSCLEPHARM CORPORATION

MusclePharm is a healthy lifestyle company that develops and manufactures nutritional supplements that address active lifestyles, including muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen.  The products are formulated through a six-stage research process using the expertise of leading nutritional scientists. MusclePharm’s products are also sold to consumers in more than 110 countries and available in over 10,000 U.S. retail outlets, including Dick’s Sporting Goods, GNC, Vitamin Shoppe and Vitamin World.  MusclePharm products also are sold through more than 100 online stores globally, including bodybuilding.com, amazon.com and vitacost.com. For more information, please visit www.musclepharm.com.

FORWARD LOOKING STATEMENTS

Certain information contained herein includes forward-looking statements.  These statements include, but are not limited to, statements about the Company’s balance sheet and financial position.  Undue reliance should not be placed on forward-looking statements, since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company’s control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements.  Any forward-looking statement reflects the Company’s current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to operations, results of operations, growth strategy and liquidity.  Readers are encouraged to read the Company’s reports filed with the SEC, including its Form 10-K/A for the year ended December 31, 2011, for a description of forward-looking statements and related uncertainties.  MusclePharm assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

For more information, please contact:

John H. Bluher
Chief Operating Officer
(303) 396-6149

SOURCE MusclePharm Corporation

Web Site: http://www.musclepharm.com

MusclePharm Announces Reverse Split Of Common Stock

Nov 26, 2012

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DENVER, Nov. 26, 2012 /PRNewswire/ – MusclePharm Corporation (MSLP.OB), a nutritional supplement company focused on active lifestyles, announced today a 1-for-850 reverse split of the Company’s issued and outstanding common stock and a decrease in the number of its authorized shares of common stock. The reverse stock split is effective prior to the market open on November 26, 2012.

“We have elected to effect a reverse stock split to help MusclePharm seek a higher trading stock price and potentially allow us to seek a listing of our common stock on a more established trading market, including a stock exchange,” said Brad J. Pyatt, Chief Executive Officer and President of MusclePharm. “Accordingly, it was our Board’s determination that the reverse stock split would better position us to seek to provide better liquidity, more efficient trading volumes, and ultimately provide the stockholders of the Company with a greater potential return.”

Each stockholder’s relative percentage ownership interest in MusclePharm and the proportional voting power remains unchanged after the reverse stock split. In addition, the rights and privileges of the holders of the Company’s common stock are unaffected by the reverse stock split. This reverse stock split will be made pursuant to a Certificate of Change filed with the State of Nevada.

As of the effective date, every 850 shares of issued and outstanding common stock will be converted into one share of common stock, with all fractional shares being rounded up to the nearest whole share. The reverse stock split will reduce pro rata the number of shares of issued and outstanding common stock from approximately 2.360 billion pre-split to approximately 2.9 million post-split,  immediately followed by an increase in the authorized common shares to 100 million. Proportional adjustments will be made to MusclePharm’s warrants, stock options, and equity-compensation plans. The reverse stock split will have no effect on the Company’s authorized shares of preferred stock.

The Company’s common stock will trade under a new CUSIP number (627335201). The Company’s ticker symbol will remain unchanged, although a “D” will be placed on the MSLP ticker symbol (MSLPD) for 20 business days to alert the public about the reverse stock split.

It is not necessary for stockholders of the Company to exchange their existing stock certificates for new stock certificates of the Company in connection with the reverse stock split, although stockholders may do so if they wish. Please direct any questions you might have concerning the reverse stock split to your broker or the Company’s transfer agent, Corporate Stock Transfer at (303) 282-4800.

ABOUT MUSCLEPHARM CORPORATION

MusclePharm is a healthy lifestyle company that develops and manufactures nutritional supplements that address active lifestyles, including muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen. The products are formulated through a six-stage research process using the expertise of leading nutritional scientists. MusclePharm’s products are also sold to consumers in more than 110 countries and available in over 10,000 U.S. retail outlets, including Dick’s Sporting Goods, GNC, Vitamin Shoppe and Vitamin World. MusclePharm products also are sold through more than 100 online channels globally, including bodybuilding.com, amazon.com and vitacost.com. For more information, please visit www.musclepharm.com.

FORWARD-LOOKING STATEMENTS

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended. Statements that are not a description of historical facts constitute forward-looking statements and may often, but not always, be identified by the use of such words as “expects”, “anticipates”, “intends”, “estimates”, “plans”, “potential”, “possible”, “probable”, “believes”, “seeks”, “may”, “will”, “should”, “could” or the negative of such terms or other similar expressions. Additionally, statements regarding: the Company’s ability to qualify to list its shares of common stock on a stock exchange and the potential benefits and impact of the reverse stock split, a reduction in the number of authorized shares of common stock and a listing on a stock exchange, are forward-looking statements. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in the Company’s business. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company’s Annual Report on Form 10-K/A for the fiscal year ended December 31, 2011, the Company’s Quarter Reports on Form 10-Q and other filings submitted by the Company to the U.S. Securities and Exchange Commission (“SEC”), copies of which may be obtained from the SEC’s website at www.sec.gov. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and the Company undertakes no obligation to revise or update this release to reflect events or circumstances after the date hereof.

For more information, please contact:
John H. Bluher
Chief Operating Officer
(303) 396-6149

SOURCE MusclePharm Corporation

John Bluher Sets The Record Straight Regarding Relationship With Taylor Armstrong

Dec 3, 2012

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LOS ANGELES, Dec. 3, 2012 /PRNewswire/ — Over the past few weeks, there has been a lot of speculation and rumor as to the status of my relationship with Taylor Armstrong.

There have been many inaccuracies reported by the media, some of which are deeply hurtful, to our families and those close and important to us.  Reporters have made misrepresentations and harassing calls to my family and their friends in a frenzied attempt to obtain information.

The status of my marriage and pending divorce has come under huge scrutiny around my relationship with Taylor.  The claims and suggestions made by the media are invalid and without any basis or knowledge as to the facts.  I view all information about my private life as just that—private— I therefore have no need nor interest to correct the misstatements by sharing the facts concerning my decision to end the marriage last summer.

Taylor was not involved in the issues that resulted in the dissolution of my marriage, nor was she the reason for my divorce.  I want to be very clear and, for the record, state that Taylor Armstrong is not a home-wrecker. 

I can confirm that Taylor Armstrong and I are in a romantic relationship, and we are both very happy.

I have great respect for my ex-wife, and of course our three children whom I love dearly.  This is a difficult time, and I ask that people respect our privacy.

John Bluher

For further information please contact:

John Scott
Johnscottpersonalpr
M: +61 409 177 777
e: john@johnscottpersonalpr.com

SOURCE John Bluher

MusclePharm Adds Dick's Sporting Goods To Its Growing Retail Distribution

Multiple MusclePharm Products to be Sold in 483 Dick's Retail Stores Throughout the United States

DENVER, Aug. 28, 2012 /PRNewswire/ — MusclePharm Corporation (OTCBB: MSLP), a nutritional supplement company focusing on active lifestyles, today announced it has added Dick's Sporting Goods, Inc. to its growing list of retail customers.

The Company said its award winning products Assault™, Combat Powder®, and Muscle-Gel will be sold in 483 Dick's locations throughout the United States. Product shipments to Dick's have begun and are expected to be in all locations within the next few weeks.

"Adding Dick's Sporting Goods, one of the nation's pre-eminent retailers, provides us with a significant outlet that brings our products directly to our targeted consumers and further extends the MusclePharm brand name," said Brad Pyatt, chief executive officer of MusclePharm.

ABOUT DICK'S SPORTING GOODS

Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. It also owns and operates Golf Galaxy, LLC, a golf specialty retailer. As of July, 2012, it operated stores in 44 states, 81 Golf Galaxy stores in 30 states and eCommerce websites and catalog operations for both Dick's Sporting Goods and Golf Galaxy.

ABOUT MUSCLEPHARM CORPORATION

MusclePharm is a healthy life-style company that develops and manufactures a line of Informed Choice approved nutritional supplements that are free of banned substances. Based on years of research at the MusclePharm Sports Science Center, the products are created through an advanced six-stage research protocol involving the expertise of top nutritional scientists and field tested by more than one hundred elite professional athletes from various professional sports leagues including the National Football League, Mixed Martial Arts and Major League Baseball. The company's products address all categories of an active lifestyle, including muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen. MusclePharm is sold in more than 120 countries and available in over 10,000 U.S. retail outlets, including Dick's Sporting Goods, GNC, Vitamin Shoppe, Vitamin World and Wal-Mart. MusclePharm products also are sold through more than 100 online stores, including bodybuilding.com, Amazon.com and Vitacost.com. For more information, please visit www.musclepharm.com.

FORWARD LOOKING STATEMENTS

Certain information contained herein includes forward-looking statements. These statements include, but are not limited to, the company entering a new stage of growth and development and qualifying for and eventually listing the company's securities on a national exchange, along with other known and unknown risks, uncertainties and other factors that may cause actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Undue reliance should not be placed on forward-looking statements, since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the company's control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects the company's current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to operations, results of operations, growth strategy and liquidity. Readers are encouraged to read the company's reports filed with the SEC, including its Form 10-K/A for the year ended December 31, 2011, for a description of these uncertainties. MusclePharm assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

For more information, contact:
MusclePharm:
John Bluher
303-396-6100

PondelWilkinson Inc.:
Roger Pondel/Robert Jaffe
310-279-5980

Prosource Interviews with MusclePharm CEO and Founder Brad Pyatt

MusclePharm CEO and Founder
Brad Pyatt is a Man With a Mission

ProSource:
Can you state the basic philosophy of MusclePharm and how it translates into the manufacturing and marketing of your products?

MusclePharm Supplements
Brad Pyatt, MusclePharm CEO and Founder

Brad Pyatt, MusclePharm CEO and Founder:
Athletes shape the MusclePharm vision. It’s that simple. Unlike most companies in this industry, our core executives are former athletes. Myself personally, the CEO and Founder, most notably played in the NFL. Jeremy Deluca, our President and CMO, had numerous full-ride college football scholarship offers, and Co-Founder Cory Gregory is a fitness and powerlifting phenom. During our competitive days, we each used nutritional supplements and experienced the positives as well as the negatives. That’s why, before anything else, we invested extensively to ensure our supplements met standards of product integrity and safety that other companies don’t match. As ex-athletes, we demand that our products set the standard in areas like being free of banned substances. We consult with independent testing groups about every MusclePharm product.

Jeremy, Cory and I are so committed to our business because we are committed to this way of life. Cory has 280,000 followers on Twitter because his ideas on fitness truly help people. We brought Jeremy in, with his long history of being a thought leader in our industry, to give our team all sorts of new insights into how best to meet our customers’ needs.

The second wave of athletes shaping our vision comes from the professional athletes who consult with us. They aren’t just spokespeople; they give us feedback on things like, say, taste, that a consumer will notice as well. Our in-house team of scientists and our medical advisory board make sure our supplements are top-of-the-line and free of banned substances, then the athletes help us perfect the end product for our consumers.

ProSource:
What key feature of the many popular products in your line distinguishes it from those of your competitors?


Brad Pyatt:

The combination of taste, effectiveness and science sets MusclePharm apart. We’re the only company with an in-house Research and Development facility and Sports Science Center that help us stay on the edge of–and sometimes break through the edge of–science.

Our athletes work out in our Sports Science Center while testing our products, which helps our doctors receive real-time feedback. Once again, athletes give our doctors their take on things like taste and product consistency. If they wouldn’t want that same flavor every day, for instance, we want to know so we can tweak the taste before marketing to consumers.

ProSource:
How important is customer feedback in MusclePharm’s research and development process? What is the primary means by which customers communicate their issues with your company?

MusclePharm Supplements
 Cory Gregory, MusclePharm Co-Founder

Brad Pyatt:
Customer feedback is a big reason Cory is dedicated to keeping in touch through his Twitter feed. He has over 280,000 followers–that number beats every competitor and retailer in this industry. (But Cory would gladly take more, everybody! Follow him at: @MusclepharmPres)

Besides Twitter, our Facebook page helps us stay in touch with people as well. Being a new company, we didn’t have the funds to make big, expensive TV commercials. But we learned the Web is invaluable for maintaining a dialogue about fitness and creating products for athletes–professional, amateur and athletes at heart.

ProSource:
Can you describe a recent promotion or product launch that MusclePharm undertook and why that promotion was successful?

Buy Amino 1 from MusclePharm on Sale

Brad Pyatt:

Amino 1 was huge for us, the recovery/intra-workout drink has been our most successful launch to date. A ready-to-drink, effective intra-workout was missing from this space. Some companies offered mixable options, but there was still a need that wasn’t being met. When Jeremy, Cory and I started exploring, we realized people (by this, I mean athletes of all kinds) want a hydration/recovery drink that they would ENJOY DRINKING. That’s the part of it. Adding instantized BCAAs and coconut water for absorption were huge, but we wanted a product that was also superior in taste. We credit Jeremy Deluca’s experience in the sports nutrition industry with helping us learn more about customers and their demand for a great-tasting product than we would have before he came on board.

We created the drink based on hitting a certain price point, too. Not every athlete gets paid millions, right? To launch, we offered 100,000 samples at the Olympia Weekend and that jump started the sales momentum in ways we couldn’t have foreseen.

ProSource:
Of the following choices: a) pricing b) product effectiveness c) customer service, which is most important to the MusclePharm customer and why?

MusclePharm Supplements
Jeremy Deluca, MusclePharm President and CMO

Brad Pyatt:
Sorry, we can’t pick one of those. All three are strengths of MusclePharm. For instance, we haven’t cut any corners in terms of delivering superior products, but we’re keeping the prices manageable because this economy is still a tough one. And we have a following among high school athletes; we want them to become MusclePharm fans and stay with us as they develop their bodies.

ProSource:
Pick one supplement product category that you believe is poised for great change and advancement in the coming two or three years. What is it, how and why will customers see that impact?

Brad Pyatt:
The Recovery/Hydration space is only beginning to take off. Athletes of all types want to decrease downtime as much as they can, and scientists like ours are discovering new ways to accomplish this. Products in this arena can also be used as alternatives to caffeine, so that’s another benefit. That’s why we went full-force with Amino 1.

Amino 1 was the combination of Jeremy’s retail knowledge and Cory’s dialogue with our consumers. I have always been central to the marketing vision, but the three of us together maximize

MusclePharm and cover every management angle for this business.

Which I have to say is the best business around! We work out, develop great products and have a blast doing it!

>> Check out all MusclePharm Supplements